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Intel To Appoint New Ad Agency, McCann On The Out
Universal McCann are facing a massive account loss after Intel has placed its media-buying account under review.

eBusiness

Events
 
REVIEW
CeBit Visitor Numbers Slide

Visitor numbers at CeBIT fell for the fifth year in a row, organisers said on Wednesday, as the world's biggest technology and telecoms trade fair loses ground to German rival IFA.

Marketing
 
LG Steals $430m Ad Account From Dyson
Korean electronics-maker LG Electronics is expected to recruit WPP Group’s MindShare to handle its global US$350 million media account, according to AdAge in New York.

Merchandising

Point Of Sale
 
PC Range signs deal
In order to gain more exposure PC Range has signed a deal with the Strathfield Group to sell PC Range products through its stores.

Public Relations
 
Acer Cuts Mega Entertainment Brand Deal
Acer has cut a mega brand deal with PBL to become the sole sponsor of the worlds second largest entertaiment venue behind Madison Squuare Gardens.

Research

Seminars & Conferences
Microsoft Should Be Ashamed
The US Media has slam dunked Microsoft for failing to show up at this year's...

JB Hi-Fi Blitz The Market
Consumer electronic retailer has blitzed the market by reporting that first-half profit rose 60 percent on sales of games, computers and DVDs. They are valso the the best performing retailer in Australia's benchmark index the past year.


CE Market Has Plunged Claims GfK
The sales value of the CE market in Australia has plunged according to research group GfK. However it does claim that the next few periods will be steady. Holing up the market is flat panel TV sales which account for nearly half of all CE sales.


News Marketing Boss Goes To M.Net
The former News Limited marketing director, Scott Johnson, will head up M.Net's local push into the mobile advertising and content service provider space


New Free Internet Measurement From Google
Google is set to take on several paid for Internet measurement companies in Australian with version 2 of its highly popular web measurement software Google Analytics.



 

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